Loyalty Memberships - CRM

Member centric CRM is integrated throughout every level of ProMark Strategies Loyalty Services. Your Loyalty Membership Programme will have a tailored Annual Marketing Plan (with quarterly reviews) written in-line with your Hotel’s broader marketing vision.

Fulfilled by ProMark’s dedicated Member Service Team, Member centric CRM initiatives include:


 Scheduled telephone, personal email & mail contact with each member for:

Spend & visit recognition
Courtesy & invitation contact
Key touch-points (Birthday, Anniversary…)
Newsletters & Private broadcast
Comprehensive Member surveys
 Engaging initiatives to optimise & target Member spend in your Hotel:
Personal bookers service
Exclusive Member events
Reward programmes for top spenders
Dedicated Club Website
Outbound call campaigns

Success of all CRM initiatives are measured through ProMark’s Spend Tracking System

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