ProMark Strategies : Loyalty Memberships

Loyalty Memberships

ProMark Strategies specialise in operating bespoke private label loyalty marketing programmes for hotels around the world, driving significant incremental revenue creation, focused around the food & beverage portfolio.

TANGIBLE BENEFITS

ProMark's distinctive approach provides a platform to engage the local residential and business communities and drive revenues for your hotel:

Additional Revenue from Membership sales.
Member Spend – where and when you need it
No Booking Fees or Commission.
Unprecedented awareness - guaranteed positive exposure for your business.
Unrivalled Member Engagement - uniquely personal member engagement programme proven to deliver superior results.
No Financial Risk - sales operation entirely self financing.

Loyalty Membership Programme

Accurate spend tracking – detailed spend analytics capabilities through ProMark's proprietary Spend Tracking System.
Private network of members – enrolled from within the local business and residential communities.
Market Price / Rate integrity retained - closed network, members enjoy exclusive privileges.

MEMBER ENGAGEMENT

ProMark Strategies Loyalty Services optimise Member engagement through a uniquely personal approach to CRM. Fulfilled by ProMark's dedicated Member Service Team, Member centric CRM initiatives include:

Spend & visit recognition
Courtesy & invitation contact
Key touch-points (Birthday, Anniversary…)
Newsletters & Member Notifications.
Comprehensive Member surveys

Engaging initiatives to optimise & target Member spend in your Hotel:

Personal bookers service
Exclusive Member events
Reward programmes for top spenders
Dedicated Club Website
Outbound call campaigns

Success of all CRM initiatives are measured through ProMark's proprietary Spend Tracking System.